All work
Pemberton Low
A law firm graduates want to work for
Sector
Professional services
Year
2024
Services
Rebrand, website, recruitment
+41%
The number that moved
graduate applications in the first round
The challenge
Pemberton Low had good pay, fair hours and a 140-year history. To a 22-year-old, their website said none of that, and their trainee scheme was half empty.
The idea
We dropped the stock photos of handshakes and let current trainees write the recruitment pages. The new identity keeps the firm’s initials but loses the crest, and the careers site answers the questions graduates actually ask, salary first.
The result
Graduate applications rose 41% and the firm filled every trainee place for the first time in five years.
New business
Got a brief? Or just a hunch?
Tell us what you’re trying to change. We reply to every enquiry within two working days, usually with a few questions and a time to talk.