All work
Salt & Stone
Skincare that looks as calm as it feels
Sector
Beauty
Year
2024
Services
Packaging, identity, launch
38
The number that moved
independent stockists in the first year
The challenge
The founders had a good product and a shelf of competitors who all looked the same: white, gold and very serious. They wanted stockists, not just followers.
The idea
We took the colours from the beach outside their workshop: sand, sea glass and a warm pink from the rocks at low tide. The packaging is mostly recycled board, with the ingredients printed large on the front because that’s the first thing buyers ask about.
The result
Thirty-eight independent shops stock the range after twelve months, and the boxes now cost 30% less to make than the old ones.
New business
Got a brief? Or just a hunch?
Tell us what you’re trying to change. We reply to every enquiry within two working days, usually with a few questions and a time to talk.