All work
Greenway Trust
A canal nobody noticed, until now
Sector
Charity
Year
2025
Services
Campaign, film, social
4,800
The number that moved
volunteer hours pledged in three months
The challenge
The trust needed 300 new volunteers and had a budget smaller than most wedding photographers. People walked the towpath every day without knowing anyone looked after it.
The idea
We put the volunteers in charge of the story. Twelve short films, each filmed on a phone along the route, with a mile marker at the end and a link to sign up for that stretch. Posters went up on the towpath itself, at the exact spot each film was shot.
The result
4,800 volunteer hours pledged in three months, against a target of 1,500. The films have been watched more than 600,000 times, mostly by people who live within a mile of the canal.
New business
Got a brief? Or just a hunch?
Tell us what you’re trying to change. We reply to every enquiry within two working days, usually with a few questions and a time to talk.