All work
Loop Cycle Co.
Second-hand bikes, first-rate shop
Sector
Retail
Year
2025
Services
Identity, online shop, photography
£1.2m
The number that moved
online sales in the first year
The challenge
Loop’s bikes were good as new, but buying a used bike online felt risky, and their old site looked like a classified ad. Most sales happened in person, which capped them at whoever lived nearby.
The idea
We built the brand around the guarantee. Every bike page shows its service history, the parts that were replaced and the mechanic who did it, and the photos are shot in the same place in the same light so the shop feels trustworthy at a glance.
The result
Online sales passed £1.2m in the first year, returns stayed under 2%, and Loop opened a second workshop to keep up.
New business
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